Many experts believe Gary Corcoran is already one to two rounds ahead going into tomorrow night’s fight with Jeff Horn based purely on their fighter names.
Known as “Hellraiser”, Corcoran has an “intangible edge” over Brisbane’s “Fighting School-teacher” says sports marketing firm Marquetting, not to mention the sponsorship opportunities Horn is sacrificing.
“One sounds like a bad-ass, and the other a Simpsons character” says Account Executive Alex Tallow.
When asked how important a nickname can be on the bearing of a fight, Tommy Magliotti of BoxingDaySale.net said it was “vital” and that Horn has “little chance” if he goes in with his current moniker.
“It’s going to cost him the first one to two rounds… in a close fight, that could be the difference.”
A testament to his former life, being that of a high school Phys Ed teacher, “The Fighting School-teacher” previously suited the underdog brawler, but since beating Manny Pacquiao and becoming a more mainstream act, the name has become an issue.
Exiting a Marqueeting run focus group, Donna Cowling, who’s son Jimi attends Pallara Primary School, where Horn previously worked, said “he sounds like some sort of lunatic who bashes kids”. Her sentiments were echoed by Denis Fletcher, who queried if Horn “only fought the bad students?”
Marqueeting CEO Lee Sumner said the feedback had been invaluable, adding that his firm would have a new, “tough guy” name for Horn before tomorrow nights bout.
A source close to the company said some front runners were “Horndog”, “Raging”, “Morning” and “Car”, but as yet nothing has been confirmed.
Magliotti rued the new generation of fighter that “pick any name they want”, believing a boxer’s name should “always rhyme”.
“All the good one’s do… Danny “Green Machine” Green, Zab “Super” Judah, Billy “The Kid” Dib… I could go on.”